Why Bramers?
Bramers was created to make it easier for people in the United Kingdom and West Africa to work together in a clear, organised way. The core purpose is simple: to act as a bridge between businesses in Francophone markets and the UK, so that opportunities on both sides are easier to see, explain and execute.
On one side, Bramers helps companies from French speaking West African markets understand how to present themselves, structure deals and build trust with UK partners. On the other side, Bramers supports UK based firms that want to enter or expand in West Africa by giving them plain language insight into local markets, stakeholders and ways of working. The aim is to reduce misunderstanding, not to over promise.
The firm was founded by Bouraima Zida who has got a international trade and maritime management educational background. After years of working in the Banking, Finance, Media, Data Analysis, Hospitality and Real Estate sectors between the United Kingdom and West Africa. Bouraima Zida felt the need to create Bramers Consulting to serve as a bridge between companies that operate in both regions.
Today, Bramers focuses on practical questions of market entry, cross border partnerships, leadership and organisational design. The practice stays deliberately lean so the work remains hands on, discreet and close to decision makers. Bramers concentrates on a small number of relationships where clarity, trust and continuity matter more than noise.
What Bramers Do
We help leaders simplify choices, structure initiatives and build momentum in a way that fits their reality. The work typically spans three areas that reinforce each other.
Market Strategy and Positioning
Define where to play and how to compete. We map demand drivers, entry paths and competitive edges, then align internal capabilities to the chosen direction.
- Opportunity scanning and prioritisation
- Route to market and sequencing
- Operating model and governance setup
Institutional and Regulatory Alignment
Translate intent into workable frameworks. We align private objectives with policy constraints to reduce friction and protect momentum.
- Regulatory navigation and compliance setup
- Stakeholder mapping and engagement rhythm
- Risk registers and escalation paths
International Partnerships
Establish trusted cross border relationships. We focus on credibility, clarity of value exchange and durable collaboration mechanisms.
- Partner profiling and introductions
- Term sheet scaffolding
- Delivery PMO and performance reviews
“Bramers exists to help people move forward with clarity at the right pace, in the right direction.”